Practitioners' First Choice
Practitioners' First Choice

Are celebrity injectors given extra credit as clinicians for their social media abilities?

I find the whole “celebrity injector” cult of fame and influence in aesthetics very weird. What use does celebrity and fame have to do in a medical field which should be advanced through innovation and scientific progress? How does fame, influence and clout impact the flow of information between celebrity injectors to their peers? While I can appreciate the marketing acumen that elevates some injectors to celebrity status due to their large profiles and high profile clients, this should only be viewed as great branding. To give “celebrity injectors” too much credit for their medical or scientific chops would be to give a Gold medal in Bobsledding to the best 100 M sprinter. Too often I see injectors quoting their favorite celebrity injectors approach to treatment due simply to the reach of their influence. Is their approach evidence based? maybe… peer reviewed?… sometimes. Ultimately if we keep giving clinicians amplified voices in medicine due to their ability to grow an Instagram audience we will stagger progress and keep hearing nonsense from the same 12 people who love seeing their faces on your phone.


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